Why Advertisement Fails – Best Advertising Techniques.
Thousands of independent companies don’t get good advertisement results because of different reasons. Reason may be due to minimum use of assets or may be due to absence of smart thought, and smart work. These may be the reasons they don’t get good outcomes. There is no doubts most of the advertisements are placed in different local newspaper. Ads are also printed in any of the journal or magazine to get the maximum number of clients. If you are not getting result of your advertisement according to your budget, then it means you are doing some mistakes in your ads. There are hundreds of mistakes some companies’ owners and their marketing experts do while putting their ads. And because of these mistakes they face bad result and disappointment in their advertisements.
Top 3 Techniques to make your advertisement Successful:-
1:- Always use Best Medium for Advertisement:-
Most of the companies work on a concept “greater is better” whenever they advertise their product or item. They always think big and put large amount of their investment on small and specific portion of their advertisement. But similarly again they don’t get good audience for their product. Suppose a company want to market their product which is relates to sports. This company put their full page advertisement into magazine related to entertainment instead of posting it into health or sports related magazine. Then how they will reach their desire audience. Because most of the fitness freak people read sports or health magazines and don’t read magazines related to politics. If this company puts this ad into sports or health magazines they will definitely get good results, and it can boost their sales.
So every company should focus on their advertisement campaigns and their experts should use some smart thoughts. By doing smart work they will get more clients because their advertisement will probably be seen by right client. And these clients will hopefully attempt to purchase the product of the advertiser. Companies should consider the newspaper and magazines by doing smart thoughts and full research about the reader of these magazines and newspapers. These magazines and newspaper should be top priority of their desired customers. Companies should always confirm the number reader of these medium and pay the advertiser company according to this, or they may use special offers for advertisement.
2:- Use Unique Techniques:-
As according to reports around 2,500 ads a day seen by individual on average. These are the large number of ads. If someone wants his ad to be seen than he should use unique techniques for his ads. Not only the products and services should be different they should use different advertisement techniques and different medium from others.
Let’s suppose a company is selling mobiles, and they say “We sell mobiles”. This is not the unique statement because there are hundreds of companies which are selling mobile. However, if they say, “We are selling best the mobiles with the best performance and camera”, that will make them unique and different from others. It will attract many customers because of their uniqueness. They can also use some other attractive statements. Like, “Do you want mobile with good performance” or, “Your mobile is not working well, we will give you best mobile to resolve your issue”. These type of statements are good if they use them in their advertisement, and it converts simple advertisement into unique advertisement. So to compete their competitor companies should focus on this type of unique advertisement.
3:- Focus on Client Issue:-
Company should not only focus on selling their product. They should also focus on resolving issue of their client related to their product and that is the main thing a client want. Whenever a client buy a product he not only focused what he is purchasing he also keeps in mind what type of benefits a company will give him after purchasing this product. Because whenever a client buy any item of a firm he is not only buying he is setting his trust on that firm that’s why it should be the duty of the firm to take care of their clients.
Genuine specification of the item should be described to client or in the manual of product. So the customer can easily compare other products with your product. Promotion of any product doesn’t mean you are selling only product, it means you are selling your product with solution. So you should always focus on solution of your product. And if whenever your client feel issue regarding your product you should resolve the issue and guide your client briefly. Mention all these things in your advertisement, because most of the advertising companies, or advertisement miss this important part.
Advertisement Should be Clear:-
Last but not least your advertisement should be clear, inspirational and easily noticeable for the client. In case if your client see your commercial, and it not seems to be clear or inspiring than all your investment will go in vain. Your advertisement should always inspire your client. After watching your ads he should go to market or use your online platform and should purchase the advertised product. In last, your advertisement message should be clear.